Gloria Mark, a professor of informatics at the University of California at Irvine, reported that the median length of time people can hold their attention in front of a computer screen or phone is 40 seconds.
In other words, about every 40 seconds most people get distracted and switch actions. Consider your own cell phone habits. Now picture the following scenario: You’re writing an email for work or a paper for class when you receive a phone notification from on Facebook (or TikTok, Instagram, Whatsapp, etc). Next you open the message and click on the link that you received from your friend and before you even realize it you’re trying to buy toilet paper from Amazon!
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