Why knowing what you stand for is the foundation of success in sport and life

Ask most elite athletes what their goals are and they’ll tell you without hesitation: earn or maintain a starting spot, win a conference title or championship, break a personal record, earn a scholarship or get drafted to go pro. Goals drive us and they matter. But ask those same athletes about their core values — what they stand for when no one is watching, what guides their decision-making and how they approach conflict-resolution among teammates or coaches when the pressure is on — and most will pause. Yet for athletes and coaches at every level, having clear core values is one of the most powerful and underutilized tools in sport.
That pause is telling.
[Read more…] about Core Values for Athletes and Coaches: Why They Matter and How to Find Yours





