A neuroscientist named Dr. Rick Hanson discovered that the human brain has a natural negativity bias to internalize negative experiences more deeply than positive ones. According to Dr. Hanson, the brain is like velcro for negative experiences and teflon for positive ones.
When you have a negative, fear based, shameful experience or an insecure thought, your mind wraps around it like velcro. When you have a positive experience, for example – when you receive a compliment or somebody affirms and congratulations you, it slides off like melted butter on a teflon skillet. Our brains are hardwired to remember negative experiences and quickly forget positive experiences.
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